The annual Kuoni Worldwide Trends report is one of the most comprehensive guides to where Britons choose to take their holidays. Now in its 36th year, the report looks at the changing face of premium travel – and how politics at home, global news events and television programmes influence our choice of holiday.
The Maldives continues to be the UK’s favourite and has held this position for over a decade.
3) Sri Lanka
The video also explores the Rising Stars of 2016 – like Japan, following their victory over South Africa in the Rugby World Cup and Myanmar (formerly Burma), following the election of Aung San Suu Kyi last year.
Currency also plays a big part in where we travel – with the report noting that countries in Africa are seeing a resurgence in British tourism. Countries like Namibia South Africa and Kenya all score high on value for money.